Hollywood CPR

Mission Statement

A mission statement is intended to clarify the what, who, and why of a company. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services. A mission statement is the roadmap for the company's vision statement.

Mission Statement Samples

Life is Good: To spread the power of optimism.
sweetgreen: To inspire healthier communities by connecting people to real food.
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
Honest Tea: To create and promote great-tasting, healthy, organic beverages.
Nordstrom: To give customers the most compelling shopping experience possible.
JetBlue: To inspire humanity – both in the air and on the ground.
Workday: To put people at the center of enterprise software.
Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.
Invisible Children: To end violence and exploitation facing our world's most isolated and vulnerable communities.
TED: Spread ideas.

Vision Statement
Samples

Alzheimer's Association: A world without Alzheimer's disease.
Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education.
Creative Commons: Realizing the full potential of the internet -- universal access to research and education, full participation in culture -- to drive a new era of development, growth, and productivity.
Microsoft (at its founding): A computer on every desk and in every home.
Australia Department of Health: Better health and wellbeing for all Australians, now and for future generations.
LinkedIn: Create economic opportunity for every member of the global workforce.
Disney: To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Facebook: Connect with friends and the world around you on Facebook.

HCPR Vision: To equalize entertainment arts career training for all motivated individuals.

Focus: To equalize. To revitalize. To resuscitate.
For: Underserved. Underrepresented. vs. Motivated.
Time: Now. Future. Technology.

Brand Persona

A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market.

Brand Positioning

A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It acts as a way to convey the value proposition to the brand's ideal customers while calling out the brand's identity, purpose, and distinguishing features. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.

To craft your positioning statement, you'll need to get crystal clear on these aspects of your business:

Who you serve
What you offer them
How you offer it
Why you do what you do
How this compares to what's already out there

Sample:

One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, and educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.

For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials. Its products are the most advanced in the athletic apparel industry because of Nike's commitment to innovation and investment in the latest technologies.

For individuals who want the best personal computer or mobile device, Apple leads the technology industry with the most innovative products. Apple emphasizes technological research and advancement and takes an innovative approach to business best practices — it considers the impact our products and processes have on its customers and the planet.

HCPR Mission & Vision

HCPR Mission

The mission of Hollywood CPR is to offer under-represented individuals opportunities through knowledge by hands-on training in marketable trade skills and guidance in work habits as they relate to the art, crafts and technicians departments of the entertainment industry. It is also our mission to teach life skills, such as independence, industriousness and resourcefulness that will help build character and self-esteem to provide students with the foundation to succeed in their careers.

Students vs. ?

Kevin Considine founded Hollywood CPR in 1997 to provide opportunities for underserved individuals to learn a marketable skill and to respond to the cutbacks in public school art and shop programs and the waste from furniture and fixtures discarded by the entertainment industry and businesses.

Hollywood CPR partnership with West Los Angeles College offers vocational training in the trades and skills required for careers in the Artists, Crafts and Technicians departments of the entertainment industry to primarily underserved and under-represented populations.

To provide exceptional production training and qualified career opportunities for highly motivated individuals to enter entertainment trades.
Providing innovative (and evolving) pathways to entertainment industry trades and actionable career training for motivated individuals.

Persona

Potential Perception: Non-profit with a donation-based model and an outdated methodology designed to teach the arts to underserved communities who are unsupported in traditional educational and/or entertainment fields.

Desired Perception: Modern organization with an innovative training model leveraging both tactile field training and future technology designed to equalize and amplify traditional production training programs.