Name
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First Name
Last Name
Email Address
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Current Website
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What is the link to your current website?
Current Social Media
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List below your handle at your current social media accounts. If you have none, simply reply - N/A.
Visual Identity Needs
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A consistent brand experience is essential to growing your audience. Your visual brand identity should reflect your unique point of view and attract your ideal customers and clients. Here are a few different ways you can display consistent branding throughout various platforms. Check all of the items you are wanting to develop now or at some point in the near future.
Tagline
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Do you have a tagline for your brand currently? Are you open to modifications? If you need a tagline, I can collaborate with you to come up with something suitable.
Brand Purpose
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What is the goal in establishing your brand? What is the overall message you want people to feel or think when they encounter your brand?
Current Brand Analysis
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What impression do you feel your current brand conveys to the market? What would you most like to convey?
Brand Values
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What are 3-5 core values of your brand?
Potential Challenges
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What problems can you see your brand or business facing?
Brand Goals
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What do you want your new branding to accomplish?
Target Demographic
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Who is your ideal client or target audience? Include gender, age, income, education, and geographic location. For example: Women. 25-40. Some Education. $40K+ Annual Income. US or Midwest Region or Chicago
Competitors
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Who are your competitors? If you haven't thought about yet, now is the time.
Competitive Advantage
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What sets you apart from your competitors? What makes you stand out in the market?
Color Preferences
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Do you have color preferences? What colors should be avoided? Include URL links to examples you like. Advise also if you are open to us developing a color palette for you using our own instincts.
Font Preferences
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Are there font preferences you love? If so, include examples and be specific. If not, we'll use our expertise to match you with something awesome.
Brands You Love
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What three brands (currently in the market) do you love and why, e.g., Nike, Apple or Redbull?
Website Designs You Love
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List three website design links you love and why. Be specific. The more details we have about why you like something helps us to hone in.
Business Services
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What are your primary business services? Are you planning to expand soon? If so, into what?
Photography
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Have you compiled your own set of fully-owned, high-resolution photography to be used on your site?
Brand Look & Language
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Will you need help developing your brand language and photographic aesthetic? We can help you with the writing of web content and procuring of photography. As this is not typical for a web designer, additional fees may apply. Let us know what you will need help with below.
Storefront Specifics
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If you sell or were to sell products or services online, describe below what they would be. Otherwise - write N/A.
Industry
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What industry are you in? For example, music, film, wedding, baby, sports, etc.
Business Strategy
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Have you conducted strategic assessments in the following areas? Check all that apply.
Business Goals
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What are you hoping to accomplish in the next 6 months with your company?
Company Stage
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How long have you been in business?
Current Marketing Strategy
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How do people currently learn about your product or service?
Immediate Needs
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Do you have any events, promotions, marketing opportunities, etc., coming up soon that you would like to have branded promotional materials prepared for? If so, what is the event and what is the timing?
